Privacy Policy

Last updated: March 23, 2026

1. Introduction

RMA ("we", "us", or "our") operates the retail media platform at retailmediaads.com and its associated portals. This Privacy Policy describes how we collect, use, and protect your personal information when you use our services.

2. Information We Collect

We collect information in the following ways:

  • Account information: Name, email address, company name, and role when you create an account or request a demo.
  • Usage data: Pages visited, features used, and interactions with the platform to improve our services.
  • Device data: Browser type, operating system, IP address, and device identifiers for security and analytics.
  • Advertising data: Campaign performance metrics, impressions, and proof-of-play data generated through our platform.

3. How We Use Your Data

  • Provide, operate, and maintain our retail media platform.
  • Process campaign delivery, billing, and reporting.
  • Communicate with you about your account, updates, and support requests.
  • Improve our services through aggregated analytics.
  • Comply with legal obligations and enforce our terms.

4. Data Sharing

We do not sell your personal information. We may share data with:

  • Retailers: Aggregated campaign performance data for stores in their network.
  • Advertisers: Proof-of-play and impression reports for their campaigns.
  • Service providers: Infrastructure and analytics partners who process data on our behalf under strict agreements.
  • Legal requirements: When required by law or to protect our rights.

5. Data Security

We implement enterprise-grade security measures including row-level security on all database queries, encrypted data transmission (TLS), multi-tenant data isolation, and regular security audits. Access to personal data is restricted to authorized personnel only.

6. Data Retention

We retain your account data for as long as your account is active. Campaign and advertising data is retained for the duration required by our agreements with retailers and advertisers, typically up to 24 months after campaign completion. You may request deletion of your data at any time.

7. Your Rights

You have the right to:

  • Access the personal data we hold about you.
  • Request correction of inaccurate data.
  • Request deletion of your data.
  • Object to or restrict processing of your data.
  • Data portability — receive your data in a structured format.

8. Cookies

We use essential cookies for authentication and session management. We use analytics cookies to understand how our platform is used. You can control cookie preferences through your browser settings.

9. Contact Us

For any privacy-related questions or requests, contact us at hello@retailmediaads.com.